How long does the Sprint take?

The Slim program runs about 2–4 weeks. A Full version runs 6–8 weeks depending on cities, meeting volume, and recruitment.

How much does it cost?

Pricing starts at $20,000 USD (expenses such as travel, venues, and interpretation not included). Final scope determines the total.

What are the deliverables?

An executive readout with validated approach, prioritized partner lead list, regulatory/market brief, and a go-to-market next-step plan for Launch.

Sprint — Exploration & Validation

2–4 weeks (Slim) | 6–8 weeks (Full)

A focused, on-the-ground validation program for Japan market entry. Centered on a pre-marketing field trip that blends buyer/distributor meetings, consumer interviews & shop-alongs, retail audits, and regulatory briefings—so you can decide what to launch, where, and how.

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Pre-marketing field trip: meetings, interviews, shop-alongs, and retail audits in Japan

TL;DR

Validate fast. Real buyer feedback, real consumer insight, real store checks.
Executive-ready. Curated itinerary, interpretation, and on-site facilitation.
Actionable next steps. Go/No-Go guidance and a Launch-ready plan.

Pre-marketing field trip

Executive-ready, on-site itinerary combining buyer/distributor meetings (≈10–15 qualified), consumer interviews & shop-alongs, retail audits, and media/KOL desk-sides—with full interpretation and in-person facilitation.

What’s included

Buyer/Distributor meetings (≈10–15 qualified leads)
Consumer interviews & shop-alongs (qual insights)
Retail audits (pricing, shelving, competitors, flow)
Media/KOL desk-sides (seed early PR)
Regulatory & market briefings (early risk scan)

Optional add-ons

JP landing page + list build
Paid search/social smoke tests (Google/YouTube/Yahoo/LINE)
Lightweight PR kit (JP/EN)

Key Deliverables

Executive readout with validated approach & channel hypotheses
Prioritized partner lead list (contact, signal, next actions)
Regulatory/market brief (permit/labeling considerations)
Launch handoff plan (localization, pricing, PR, partnerization)

Expected Outcomes

Validated approach (demand, messaging, price bands)
Qualified partner pipeline and early PR traction
Channel hypotheses across retail and e-commerce
Clear Go/No-Go and the shortest path to Launch

Timeline & Pricing

Slim

Duration: 2–4 weeks

Focused itinerary with core meetings and interviews.

Full

Duration: 6–8 weeks

Wider city coverage and expanded recruitment.

Pricing

Starting at $20,000 USD (expenses excluded)

Scope, cities, meeting volume, and add-ons determine the final quote.

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How the Sprint works

Scope & Hypothesis Workshop (remote, 60–90 min)
Desk Research & Recruitment (buyers/interviewees/retail mapping)
Pre-marketing Field Trip (meetings, interviews, shop-alongs, audits, media desk-sides)
Synthesis & Executive Readout (findings, leads, metrics, risks)
Go/No-Go & Handoff to Launch (localization, pricing, partner onboarding, PR plan)

FAQs

What is a pre-marketing field trip?

An executive-ready, curated itinerary to collect in-market proof fast—combining meetings, interviews, shop-alongs, audits, and desk-sides with full facilitation.

How long does it take?

Slim: 2–4 weeks. Full: 6–8 weeks. We tailor by city count, meeting volume, and recruitment.

What’s included in the price?

Professional services and coordination. Travel, venues, and interpretation are billed as pass-through expenses.

How does Sprint transition to Launch?

We convert Sprint findings into localization requirements, pricing strategy, partner onboarding targets, and a PR/landing page plan—so Launch can move quickly.