Brands that have validated demand via Sprint or prior research and are ready to establish a compliant, localized presence and sales channels in Japan.

How long does Launch take?

The typical setup phase is 2–4 months, depending on localization scope, negotiations, and regulatory approvals.

Localization of messaging/packaging/claims, JP landing page with analytics and CRM, partner onboarding, pricing strategy and agreements, permits/licenses/compliance coordination, and a bilingual PR kit.

How much does it cost?

Most engagements start from $50,000 USD, with final pricing dependent on scope, product category, partner model, and compliance requirements.

How does Launch connect to Sprint and Growth?

Sprint provides validated hypotheses and partner leads. Launch builds the foundation—localization, partnerships, compliance. Growth then scales PR, digital, and retail activation to accelerate awareness and sales.

Launch — Foundation & Go-To-Market Setup

Duration: 2–4 months

Build everything you need to enter Japan with confidence and compliance: localization, JP site with analytics/CRM, partner onboarding, pricing & agreements, permits/licenses, and a bilingual PR kit—ready to execute GTM.

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Japan launch foundation: localization, partners, compliance — NextGens

TL;DR

Foundation first. Localization, compliance, partners, and pricing—built right.
GTM-ready. JP site + analytics/CRM so you can capture demand from day one.
Friction-free handoff. Sprint insights in, Growth scale-up out.

Key Deliverables

Comprehensive localization of messaging, packaging, and claims
JP landing page / website with analytics and CRM/CDP integration
Partner onboarding for distributors or strategic allies (vetting, SLAs, ops)

Pricing strategy tailored to Japan + negotiation of trade terms
Permits, licenses & compliance (regulatory paperwork / import permissions)
Bilingual PR kit and media materials (JP/EN)

Expected Outcomes

Launch-ready operations: localized, compliant setup (JP site, operations, CX flows)
Established partnerships: at least one distributor/reseller and initial channel readiness
GTM plan in place: channel roadmap and execution requirements clearly defined

Timeline & Pricing

Duration

2–4 months

Localization scope, negotiations, and approvals drive the timeline.

Pricing

From $50,000 USD

Scope, category, partner model, and compliance depth determine the final estimate.

Handoff

Inputs from Sprint → foundation built in Launch

Outputs feed Growth for scaled PR/digital/retail activation.

Request a Custom Proposal Plan Growth →

How Launch Works

Kickoff & Requirements (OKRs, targets, requirements)
Localization & Claims Review (copy/packaging/labels)
Digital Foundation (JP site + Analytics/CRM/CDP)
Partner Sourcing & Onboarding (selection, contracts, operations)
Pricing Strategy & Agreements (price, margin, trade terms)
Permits, Licenses & QA (approvals, import, readiness)
Go/No-Go & Launch Plan (final GTM plan; handoff to Growth)

FAQs

Do I need to complete Sprint first?

Recommended, but not mandatory. If you already have strong in-market validation, we can start Launch directly.

What inputs do you need from us?

Current assets (brand book, packaging, claims), technical specs, target segments, and any partner leads or compliance docs.

What’s excluded from the price?

Government fees, translations beyond scope, photography/production, paid media budgets, and third-party platform costs are billed separately.

How do we measure success?

Launch readiness checklist (localization/compliance complete), signed partner(s), traffic & lead capture from JP site, and finalized GTM plan/forecast.