Brands that have launched in Japan (or completed Launch) and aim to accelerate awareness, acquisition, and sales at scale.

How long does Growth run?

Typically 3–12 months. We can run a focused one-quarter blitz or a year-long program depending on goals and budget.

Holistic PR/media, influencer programs, digital campaigns (Google Japan, Yahoo! Japan, LINE, Meta, YouTube), OOH, experiential events, retail activation, and continuous optimization/reporting.

How is pricing structured?

Most engagements use a monthly retainer from $15,000 USD. Media spend, production, venue, and third-party fees are pass-through.

Growth — Full-Scale Marketing & Expansion

Duration: 3–12 months

NextGens acts as your extended marketing team in Japan—driving brand awareness, customer acquisition, and sales at scale through integrated campaigns.

Get a Growth Proposal

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Japan growth marketing: PR, digital, OOH, experiential, retail activation — NextGens

TL;DR

Scale awareness. PR, media, influencers, and OOH coverage.
Acquire efficiently. Integrated digital campaigns with rigorous tracking.
Win at retail. In-store merchandising and experiential activation.

Key Deliverables

Holistic PR & media outreach (press releases, editor desk-sides, KOL/influencer programs)
Digital campaigns (Google Japan, Yahoo! Japan, LINE, Meta, YouTube) and CRO
High-impact OOH (transit and key city placements)

Experiential events (pop-ups, promos, sponsorship activations)
Retail activation & in-store merchandising support
Ongoing performance tracking, reporting, and optimization

Expected Outcomes

Significant growth in brand awareness and media coverage
Accelerated sales and market share via multi-channel acquisition
Optimized, data-driven marketing mix for sustained growth

Timeline & Pricing

Duration

3–12 months

Campaign timelines tailored to goals and budgets.

Pricing

From $15,000/month (retainer)

Media spend and production are pass-through costs.

Measurement

Dashboards and recurring reviews

Track SOV, ROAS, CAC/LTV, and retail KPIs.

Request a Growth Plan Back to Launch

How Growth Works

Strategy & KPI Planning (targets, channel mix, test plan)
Creative & Asset Localization (PR, digital, OOH, retail, events)
Channel Setup & Tracking (ad accounts, pixels, dashboards)
Launch & Orchestration (PR/media, influencers, ads, OOH, events, retail)
Optimization Sprints (weekly/bi-weekly)
QBR & Scale Plan (expand channels, cities, partnerships)

FAQs

Do we need to complete Launch first?

Recommended, but not required. If your foundation (localization, partners, compliance) is already solid, we can start Growth directly.

How are media budgets handled?

Media, production, venues, and third-party costs are pass-through with transparent invoices and approvals.

What KPIs do you track?

Awareness (reach, impressions, SOV), engagement (CTR, views), acquisition (leads, sales), efficiency (CAC, ROAS), and retail KPIs (sell-through, merchandising compliance).

How fast can we launch?

Typical setup of ad accounts, tracking, and assets can be completed quickly once inputs are ready; exact timing depends on scope and approvals.