About NextGens — Japan Marketing Agency & Market Entry Execution Partner
We operate as your on‑the‑ground team in Japan — turning market validation into launch and growth. Our scope spans Pre‑Marketing Field Visits, localization & compliance, distribution & shelf placement, PR/OOH, and creator‑led digital.
Who We Are
NextGens is a Japan‑focused marketing agency that blends strategy with execution. We help global consumer brands enter and scale in Japan by pairing bilingual operators with a proven, retailer‑ and media‑ready playbook.
We organize Pre‑Marketing Field Visits so overseas teams can meet distributors, retailers, and media, pressure‑test assumptions, and shape an evidence‑based go‑to‑market before launch.
Post‑validation, we localize copy & packaging, align claims and ingredients with Japanese regulations, secure shelf placement, and run creator‑led campaigns with PR/OOH to build awareness, reviews, and sell‑through.
We track outcomes across distribution, awareness, reviews, and ROAS, and iterate quickly with seasonal and award calendars.
What We Do
1) Pre‑Marketing & Validation
- Executive field visits & buyer meetings
- Retail/channel audits & consumer interviews
- Go‑to‑market hypotheses & pricing guardrails
2) Setup & Localization
- JP copy/packaging, claims & labeling
- Compliance & import workflows
- Distributor onboarding & retail readiness
3) Launch, PR & Growth
- PR/editor programs, OOH/DOOH & events
- Creator‑led social & paid (Google/Yahoo/LINE)
- Measurement & optimization for sell‑through
See more: Services · For Consumer Brands · Insights
Why NextGens
- Execution‑first: beyond consulting — we own planning and delivery across retail, PR/OOH, creators, and e‑commerce.
- Bilingual & bicultural: precise JP messaging, smooth negotiations, and risk‑aware compliance.
- Trusted network: retailers, distributors, editors, creators, and landlords that open doors.
- Measured outcomes: sell‑through, awareness, reviews, and ROAS with fast iteration.