Research, frameworks, and case studies for fashion, luxury, entertainment, gaming, and lifestyle brands.
How a viral hit skincare brand became a strategic headache for Shiseido — and what Drunk Elephant’s $310M collapse teaches us about supply chain readiness in the digital age.
Meet imma — Japan-born virtual human from Aww Inc. who has fronted COACH and PUMA, appeared at Tokyo 2020 Paralympics, and is redefining how brands design model IP.
How Niseko transformed from a local ski resort into a globally recognized luxury winter destination brand, attracting international visitors and investment.
How Warner Bros. and Mattel turned Barbie’s world into a cultural event — with 100 + brand collaborations, pink-themed activations, and fan-driven virality that powered a $1.45 billion global box-office hit.
Japan is one of the rare places where art’s value doesn’t just spike; it matures. From Kusama, Murakami, and Nara to festivals and corporate collections, we show how Japan turns exhibitions into provenance and long-run price discovery.
In a slowing luxury market, brands like LOEWE and FENDI are using Japanese anime and manga IP not just for buzz, but to build long-term brand equity through time-staged collaborations, ownable visual codes, and everyday touchpoints.
Japan’s capsule-toy gacha machines have quietly become an ¥80B+ market. This piece explains how airports, mega-stores, and “exit-economy” retail turn spare coins and minutes into outsized revenue — and real-time demand signals for operators and investors.