Japan Marketing Agency for Fashion, Beauty & Lifestyle Brands
End-to-end support for global consumer brands from market validation to localization, retail & distribution setup, PR, and creator-led digital. We act as your local team in Japan.
INSIGHTS
Viral Buzz, Empty Shelves: Inside Shiseido’s $310 Million Drunk Elephant Debacle
How a viral hit skincare brand became a strategic headache for Shiseido — and what Drunk Elephant’s $310M collapse teaches us about supply chain readiness in the digital age.
What Was the “Pink Storm” Marketing That Propelled Barbie to a $1.45 Billion Worldwide Box Office?
How Warner Bros. and Mattel turned Barbie’s world into a cultural event — with 100 + brand collaborations, pink-themed activations, and fan-driven virality that powered a $1.45 billion global box-office hit.
Art Market Where Value Matures: What Japan’s Art Scene Teaches Investors, Brands, and International Artists
Japan is one of the rare places where art’s value doesn’t just spike; it matures. From Kusama, Murakami, and Nara to festivals and corporate collections, we show how Japan turns exhibitions into provenance and long-run price discovery.
The Economics of Gacha: Why Japan’s “Micro‑Investment Culture” Hooks Adult Tourists — and Investors
Japan’s capsule-toy gacha machines have quietly become an ¥80B+ market. This piece explains how airports, mega-stores, and “exit-economy” retail turn spare coins and minutes into outsized revenue — and real-time demand signals for operators and investors.
Who is imma? The Japan-born virtual human who rose to fame through collaborations with Coach and PUMA
Meet imma — Japan-born virtual human from Aww Inc. who has fronted COACH and PUMA, appeared at Tokyo 2020 Paralympics, and is redefining how brands design model IP.
Luxury × Anime: How LOEWE, FENDI, and More Turned Japanese IP Into Cultural Capital
In a slowing luxury market, brands like LOEWE and FENDI are using Japanese anime and manga IP not just for buzz, but to build long-term brand equity through time-staged collaborations, ownable visual codes, and everyday touchpoints.
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